Core Principles
I coach Designers to focus on simplicity and clarity, distilling a solution down to it's essence.
Be deliberate about consistency and quality, to keep standards high and experiences cohesive, so teams can move quickly without sacrificing craft.
I believe in innovation through experimentation, creating space to try new ideas, learn fast, and treat failures as useful data. Placing emphasis on constructive critique and tight alignment so design stays connected to business goals.
