Solving complex problems with amazing experiences
Location
Wales, UK
Currently at
Carwow Group
Position
Head of Design
Selected Works
Selected Works
How I unlocked major revenue growth, with a user-centric change to our messaging experience
Case Study: Hands-on Product Design
How I'm helping Carwow create a desl driven future
Case Study: Hands-off IC Management
How I'm helping Carwow create a desl driven future
Case Study: Hands-off IC Management

How I unlocked major revenue growth with a user-centric change

Updating the messaging experience to be better for users

Implementing a rebrand in a large product over a short space of time

Using Design Systems to help us move fast

Custom Integrations.

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Pixel-Perfect Development.

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Responsive Design.

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Rebranding Carwow

How harness the power of your design system to rebrand a large-scale product in only 6 weeks

Major revenue growth by focussing on a better messaging experience

ChatGPT x Mat Watson

Find your next car with AI powered discovery tool
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A Deal Driven Future

How I've supported an IC Designer and influenced the direction of the squads work
History
2021 - Now
Head of Design
Carwow Group
2019 - 2021
Head of UX & Digital Product
MotoNovo Finance
2016 - 2019
UX Manager
Alert Logic, Inc
2012 - 2016
Senior Digital Designer
Motel Rocks
2009 - 2012
Digital Content Manager
Lloyds Banking Group
EXPERIENCE
Over 18 years of experience in Product Design, with 9 years leading teams, working with some insanely talented people.
DESIGN Leadership Principles
01
Simplicity and Clarity
Strive for simplicity and clarity in design to make products intuitive and easy to use
02
Consistency and Quality
Maintaining high standards of design quality and consistency across all products, using design systems and regular reviews
03
Innovation and Experimentation
Encourage creativity and experimentation, allowing the team to explore new ideas and learn from failures
04
Collaboration, Comms, & Feedback
Promote cross-team collaboration and a culture of open, constructive feedback to align design with business goals and drive continuous improvement
05
Strategic and User Centered
Align long-term vision with business objectives and always put the user’s needs first in every design decision
06
Empowering Growth
Serve and inspire others to achieve their best work, fostering a culture of continuous learning. Be a role model in creativity, decision-making, and vision.